Thursday, January 11, 2007
An Opportunity to Better Understand the Business Community
The Chamber recently completed one of the most expansive and inclusive surveys ever conducted involving the Duluth area business community. The results are in…and we want to share them with you. Join us Thursday, January 18 at 7:30 a.m. in the Technology Village’s Playground Theatre to review the results.
By attending, you will see what we have learned from our members and from the community. The Zenith Research Group will present a concise overview of this ambitious research effort which ascertained the common values that bind the Chamber’s membership.
Using a random selection process, 384 Chamber members accepted an opportunity to participate in a telephone survey. The individual survey responses were kept confidential. Every response was appreciated. In addition, 200 non-members were surveyed to provide insight into the perceptions non-members have about the Chamber. We are indebted to these 584 individuals who took the time to share their views regarding the Chamber and the business community.
During the presentation, you will see if the membership believes that political and public policy advocacy are warranted; what the advocacy should look like; and how the Chamber can best serve as an advocate, as defined by members. The Chamber’s board is already using the research to evaluate future programs and determine the efficacy of the political action committee (PAC). We can now more effectively make policy decisions that reflect the real interests of our membership and develop programs and services that speak more directly to our members’ needs.
You can gain the same insight from the survey and incorporate it into your business decisions. I encourage you to access these seminal research findings. I hope you can join us January 18. Let’s make the most of this valuable learning opportunity. Click here to register for the event.
Yours in service,
posted by David Ross